Zero to £1M+ in lead pipeline. Under two weeks.

Finding the angle that converts.

Before anything is built, the offer has to be right. We defined Shpati's ideal homeowner, the project type, budget range and where they live, and worked out what the ad needed to say to make them stop scrolling and take action. Most campaigns lose here, before a single penny is spent.

A funnel that qualifies before it books.

Instead of a standard landing page, we built a multi-step quiz. Project type, budget, timeline, postcode: every step filters out window shoppers before they ever reach the calendar. By the time a lead books a site visit, they've already told you they're serious.

Every lead responded to in under 60 seconds.

We deployed an AI qualification bot across SMS and WhatsApp that fires the moment a lead submits the quiz, 24/7, no manual effort. It greets them, confirms their details, nudges them toward a booking, and hands them off to the calendar. Leads that go cold in the first hour almost never come back. This system keeps every enquiry live from the second it arrives.

Eight ads. One shoot. Three formats.

A professional videographer spent one day on a live Shpati job site. Everything was cut from that single shoot into three formats built for Meta: Education (builds trust), Process (shows the work), and Proof (closes the deal).

16:9 · Proof · Feed

9:16 · Reels and Stories

Everything live. Pipeline filling.

All eight creatives launched across Facebook and Instagram. The quiz funnel, CRM and AI bot were already running. The first leads hit the funnel within hours. Every one of them was responded to in under a minute, automatically.